Full-stack Marketing Services

Full-stack Marketing Services

At Stratola, we believe that every business deserves access to world-class marketing services, regardless of their size or budget. That's why we offer a full range of marketing services, from product marketing to sales enablement, to help businesses of all sizes grow and succeed.

Our Approach
Our approach to marketing is data-driven and results-oriented. We start by understanding your business goals and then develop a marketing strategy that is tailored to your specific needs. We use a variety of marketing channels, including paid advertising, content marketing, social media marketing, and email marketing, to reach your target audience and achieve your desired results.

We offer a wide range of marketing services, including but not limited to:

  • Product marketing: We help you develop a clear and compelling product message, build awareness of your product, and drive demand.
  • Growth marketing: We help you acquire new customers and grow your business using techniques beyond funnel-based marketing.
  • Developer marketing: We help you reach and engage developers (if they are your key persona) who are building on your platform or using your products.
  • Customer marketing: We help you amplify your customer obsession, improve your customer advocacy and build on those relationships.
  • Campaign strategies: We help you develop and execute creative and cost-effective marketing campaigns that achieve your specific goals.
  • Sales enablement: We help your sales teams get comfortable with the correct and consistent product messaging, pitch, competitive landscape and sales methodologies.
  • Product pitch training: We help you get better at the art of storytelling and effectively craft the delivery of your product pitch.

Why us?

We empathize and acknowledge that every business is unique in its own way. We are small and nimble to keep up with the pace of your business but we are also experienced enough to elevate your journey to the next level.

Product marketing is the process of creating a compelling message and go-to-market strategy for your product or service. One of the biggest challenges that companies face in product marketing is identifying their unique selling proposition and communicating it effectively to their target audience. At Stratola, we can help you address this challenge by conducting market research and customer interviews to identify your product’s unique value proposition. We’ll then work with you to create a clear and compelling message that resonates with your target audience and drives adoption.

Establishing a core product marketing framework is super critical for your product to be launched, adopted and used successfully. We will deliver all the key assets, frameworks and templates that are needed for your cross-functional teams to leverage for their ongoing success.

Growth marketing is all about acquiring and retaining customers. Many companies struggle with growth marketing because they don’t have a clear understanding of their target audience or how to reach them. At Stratola, we can help you overcome this challenge by conducting thorough market research and developing a data-driven growth marketing strategy that targets the right audience with the right message at the right time. We’ll also help you measure the success of your campaigns and adjust your strategy accordingly.

Our team of growth marketing experts specializes in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Developer marketing is a specialized area of marketing that focuses on reaching and engaging with developers of all kinds. Many companies struggle with developer marketing because they don’t have the technical expertise or the resources to create developer-focused content and events. At Stratola, we have the experience to help you create technical content, organize hackathons, and create developer-focused events that showcase your product’s capabilities. We’ll also help you build a loyal developer community that can help you grow your business.

Customer marketing is all about retaining and upselling your existing customer base. Many companies struggle with customer marketing because they don’t have a clear understanding of their customers’ needs and preferences. At Stratola, we can help you overcome this challenge by collecting and analyzing customer feedback to gain insights into their needs and preferences. We’ll then help you create personalized campaigns that target specific segments of your customer base and help you drive more revenue from your existing customers.

We can also help you with building out a comprehensive customer advocacy program, compiling a customer reference database, creating compelling customer case studies or videos, and running a Customer Advisory Board (CAB) or an Executive Advisory Board (EAB).

Campaign strategies are essential for achieving your business objectives, whether it’s launching a new product or service, increasing brand awareness, or generating more leads. Many companies struggle with campaign strategies because they don’t have a clear understanding of their target audience or how to reach them. At Stratola, we can help you overcome this challenge by conducting market research and developing a customized campaign strategy that includes the right mix of marketing tactics to achieve your goals. We’ll also help you measure the success of your campaigns and adjust your strategy accordingly.

Sales enablement is all about equipping your sales team with the tools and resources they need to close more deals. Many companies struggle with sales enablement because they don’t have the resources or expertise to create customized sales collateral or provide training and coaching to their sales team. At Stratola, we can help you overcome this challenge by creating customized sales collateral that speaks to your customers’ pain points and highlights your product’s unique selling proposition. We’ll also provide training and coaching to your sales team to help them close more deals.

Product pitch training is all about creating a compelling pitch that resonates with your target audience. Many companies struggle with product pitch training because they don’t have a clear understanding of their product’s unique selling proposition or how to communicate it effectively. At Stratola, we can help you overcome this challenge by conducting market research and customer interviews to identify your product’s unique value proposition. We’ll then work with you to create a clear and concise message that highlights your product’s key benefits and resonates with your target audience. We’ll also provide training and coaching to help you deliver a pitch that stands out from the crowd.

We are super effective with storytelling techniques and we can teach your sales teams on leveraging such tactics when they pitch your offerings to your customers or prospects.