About Us

We deliver the most creative strategies and solutions for your business

With close to 30 years of experience across digital transformation initiatives, technology marketing, sales, product launches, GTM strategies, pricing and more, we will empower you with best practices, frameworks and tools designed for your success.

We are not just another consulting firm. We are your trusted partner and advisor. We work closely with you to understand your challenges and opportunities and tailor our solutions to your specific needs and objectives. We also measure our success by your results, ensuring our strategies are sustainable and scalable.

Whether you are looking for strategy consulting, a fractional CMO or just need some help putting your marketing machine in order, contact us today to find out how we can work together to achieve your vision.


30 years


Worked across multiple industries like IT, Retail, Manufacturing, Financial, Healthcare, Energy & Utilities, High-tech and more

Dinesh Chandrasekhar

Founder and Principal

Dinesh Chandrasekhar is a seasoned marketing executive, a technology evangelist, and a thought leader with close to 30 years of industry experience. He has an impressive track record of taking new integration/mobile/IoT/Big Data products to market with a clear GTM strategy of pre-and-post launch activities. At Cloudera, he powered his business unit to grow from $40 million ARR to $120 million!

Dinesh has extensive experience working on as well as marketing enterprise software and SaaS products delivering sophisticated solutions for customers with complex architectures. As a Lean Six Sigma Green Belt, he has been the champion for Digital Transformation at companies like Cloudera, Hortonworks, Software AG, CA Technologies and IBM. Dinesh has been pivotal at many companies for creating new categories, identifying new growth areas, championing new sales plays and being a vocal supporter of the brand and its cause.

Dinesh’s areas of technical expertise include Observability, Monitoring, IoT, Application/Data integration, Analytics, B2B, API management, and Microservices. He is proficient in use cases across multiple industry verticals like retail, manufacturing, utilities and healthcare. He is a prolific speaker, blogger and a weekend coder. 

Dinesh holds an MBA degree from Santa Clara University and a Master’s degree in Computer Applications from University of Madras.